Images are dangerous. Yet, we devour them voraciously, like gluttons with an insatiable visual appetite. Susan Choi entices her audience to feast on the ubiquitous images of popular culture, twisted and remade. Transforming herself into a pop icon, she offers a vision of this curious world from within. While still a young girl, Choi observed the power of her physical presence. By the time she reached junior high she knew what she wanted. "I needed to be looked at," she declares. "When you get attention, especially sexual attention, it's easy to feel good about yourself". Choi was hooked. Susan Choi is product. She packages herself and markets her goods to consumers hungry for commodity fetish objects. Those who respond to the offer become her customers, paying with their attention. Sex sells. The highly stylized video, "Sterilized Cherry," opens on a Japanese schoolgirl daydreaming under a cascade of cherry blossoms. The apparently innocent teen fantasizes about designer purses and a future as a well-heeled call girl. Unlike her schoolgirl character, Choi's prostitute is represented entirely by still images brought to life through animation. Swinging from background to foreground, tears pour from her eyes and blood drips from between her legs. It would seem that this lifestyle of chic handbags and sexual promiscuity carries a heavy price. Through her work, Choi examines stereotypical images of Asian women as consumable objects who lack their own agency for sexual desire and a cultural context in which young girls seek acceptance by carrying the latest fashions, designer handbags and elaborately packaged candy.